About the group
Built by traders, not by a boardroom
Dorlion Group began in 2020 as a single Amazon UK trading operation run out of the West Midlands. Every division since has been added for the same reason: something in the chain was slow, expensive or unreliable, so we took it in-house and then opened it up to clients.
Who we are
Two markets, one team
We are deliberately hands-on. The people who negotiate with a factory in İzmir are the same people who check the pallet when it lands in Birmingham and answer the customer who has a question about it. That is unusual at our size, and it is the reason we can commit to lead times other importers hedge.
The group works in two languages and two markets. Turkish manufacturing and UK retail have very different rhythms, and sitting properly in both is what lets us buy well without losing control of quality or delivery.
Timeline
How the group grew
The group is founded
Trading begins in the West Midlands with a single Amazon UK retail operation.
Direct sourcing
First manufacturer relationships in Türkiye and the EU; own-brand furniture ranges developed.
Shopify launch
Direct-to-consumer trading starts alongside the marketplace business.
Marketing in-house
Paid search, feeds and analytics brought inside the group after years of agency frustration.
Freight lane opens
A scheduled Türkiye–UK air lane starts carrying group stock, then third-party consignments.
Construction added
Refurbishment and fit-out work begins, supplied through the group's own import channel.
How we operate
Three rules we do not bend
Say the real number
Quotes are itemised and lead times are the ones we expect to hit, not the ones that win the order.
Own the problem
If something in the chain goes wrong, the division that caused it fixes it. Clients should not have to referee.
Keep it in-house
We would rather build a capability slowly than rent one we cannot control.
Leadership
Who runs the group
Ahmet Furkan Cavdar
Founder & DirectorBackground in international trade and logistics, with hands-on port and customs experience in Türkiye. Leads sourcing and group strategy.
Work with the group.
Supply, freight, marketing, wholesale or a build — one message reaches the right division.