Division DG·MK
Marketing
Performance marketing built for people who carry stock
Overview
What this division does
Our marketing team was assembled to grow the group's own stores, and it is measured the way a trading business measures things: units sold, margin kept, stock turned. We now take on a small number of outside clients who sell physical products.
4.6x
12
Weekly
Capabilities
Services we deliver
Google Ads and Shopping
Feed-led campaigns, product-type structure, bid management and conversion tracking that reconciles with your sales reports.
Search and technical SEO
Category and product-page optimisation, indexing fixes, duplicate-content and canonical work.
Analytics and tracking
GA4, Tag Manager and server-side tracking set up properly, with consent handled to UK GDPR standards.
Content and social
Product photography, short-form video and brand content for retail and marketplace listings.
How we work
Three stages, in this order
Audit
We check tracking, feeds and account structure first — most accounts are losing money to a broken setup, not a bad idea.
Rebuild
Campaigns, feeds and landing pages are restructured around the products that actually earn.
Scale
Budget follows proven margin, reviewed weekly against stock levels.
Elsewhere in the group
The other four divisions
Ask us about marketing.
Send the detail you have and we will come back with a straight answer within one working day.